Goldfish

I’m not usually a fan of jingles. But if you’re going to do a jingle, put your tongue firmly in cheek and go for it. I'm proud to say I co-wrote "The Snack That Smiles Back" for this great brand. It was a lot of fun writing those ridiculous, cheesy lyrics. It was cool to see tributes (and spoofs) appear on Youtube. And we were the first brand to have the idea to put up a jingle on iTunes for free.