After conducting an extensive exploration of Proponent’s culture, interviewing management, employees and members, we discovered that the essence of the brand was found in its name. That’s because the credit union acts as an advocate, or a Proponent, for its members in their financial lives. Truth is that we can all use an advocate who has our best interest in mind.
This campaign for Proponent's Visa Signature Card is grounded in the type of services only a proponent would offer. Executions included print, direct mail, in-branch posters, statement stuffers and display ads. I can also take credit for the card’s design.
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