V8

From the moment this campaign launched, sales skyrocketed.

Talk about ROI, the brand experienced 32 straight weeks of growth. It won several Effies as well as the Campbell's Dorance Award (which means my clients got big bonuses!)

 

Be sure to keep scrolling as this campaign goes deep.

When your friends don't eat right, give them a friendly reminder bop with the V8 app.

Catalina coupon for people who don't buy veggies.

The campaign got great coverage in the trades and managed to infiltrate pop culture. Peter Griffin and David Letterman (below) bopped themselves on the forehead remembering they could've had a V8.

When you roll over your junk mail folder, you get a surprising branded message from V8.

When you roll over your junk mail folder, you get a surprising branded message from V8.

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